We began the project with a discovery call with ZABA Co.'s stakeholders to gain a deeper understanding of their brand, product, and target customer. This conversation was central to shaping the direction of the project:

Target audience — We identified ZABA's target audience as consumers interested in natural, elevated skincare essentials, and used these insights to inform design decisions that would resonate with a beauty and wellness market.

Project deliverables — Together with stakeholders, we defined clear deliverables aligned with launching ZABA Oil as the brand's hero product.

Milestones and timelines — We established a structured project timeline with key milestones to guide execution and keep the project on track.

Content architecture — We mapped out the site's content structure around a single hero product supported by ingredient storytelling and trust signals such as global shipping and Australian sourcing.

This foundational step ensured the design and development process that followed was grounded in a clear understanding of the client's brand and audience, rather than assumptions.

Using insights from the research phase as our foundation, we translated ZABA Co.'s brand identity into a cohesive visual and structural design.

Navigation & Flow — We created flow diagrams to map out the website's navigation, ensuring visitors could move intuitively from the homepage hero into product details and checkout.

Visual Identity — We developed a visual system aligned with ZABA's brand identity, built around clean, minimal product photography and elevated typography. This direction was chosen to convey a premium, natural aesthetic, fitting for a brand positioned around intentional, elevated skincare rituals, while giving space for ingredient storytelling around each key oil (coconut, jojoba, camellia seed) to build trust and educate the customer.

Design to Development — We built a website mockup and presented it to the client for review, refining the design based on feedback until it was approved. Once signed off, the design was implemented within Shopify, ready for launch.

This process ensured the final website was both visually aligned with ZABA Co.'s brand identity and structurally intuitive for their target audience.